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Combining the art of coaching with the science of psychology, LCE workshops tap into the psychological profile of every individual, giving each person the customized tools that they need to achieve personal and professional development.


LCE goes past the conventional trainings that give one-size-fits-all solutions; we do not aim for a short-lived emotional boost. Our multi-dimensional workshops are designed to venture into the unique intricacies of every individual.


With a team of diverse instructors bringing different cultures and backgrounds to the table, we use internationally recognized psychometric analysis tools to give participants deep self-knowledge, identifying their strongest assets and areas of improvement and igniting an ongoing process of development.


All shields melt away throughout a fun-filled workshop governed by curiosity and exploration, giving way to sincere and authentic exchanges that have a transforming effect not only on individuals but also on inter-personal relations between co-workers.


We deal with the full human beings with all aspects of life with a belief that the way people do anything is the way they do everything.


Given the space and tools to dig deep into themselves, people are able to identify the roots of many of their struggles and are put on the beginning of the road for a deep transformation.


"Empowering People through self-knowledge to become the best versions of themselves as individuals and communities."


"LCE was created to provide a safe environment for our clients where they can gain awareness about themselves and develop. We are keen to develop strong relationships with our clients, giving them undivided focus and offering interactive workshops that stimulate reflection. We also aim to engage in research in the fields of coaching and psychology to continuously develop new tools to help our clients."


We believe that true pride comes with being vulnerable, imperfect and real.  We would rather work on ourselves than claim perfection.


We do what we do for something more than the cash. We believe that passion is an excellent shortcut to dedication


We do things well not to look good, but for the sake of who we want to become in the process of improvement.


We believe that we always have a choice and take responsibility for the things we have done and have not done


We believe in a deeper sense of knowledge than just information. We learn to become wiser

LCE Coaches/Instructors

Ahmed El Aawar
CEO & Lead Instructor
Marijke Van Liemt
Coach & Instructor
Monica Larrabeiti
Coach & Instructor
Shady Barakat
Coach & Instructor
Marcel Herwegh
Coach & Instructor
Ahmed El Aawar | CEO & Lead Instructor

Ahmed is the founder and CEO of Life Coaching Egypt, with more than18 years of progressively responsible leadership positions in multi-national and local companies directing more than 2,000 employeesand up to 15 direct reports of senior department heads. Posts held by Ahmed were:

  • McDonalds Operations Manager
  • McDonalds Training Director
  • KFC Egypt General Manager
  • Vice President Business Development El Sewedy Group
  • Vice Chairman Siemens
  • Board member at several companies in the industries of
  • Petroleum, manufacturing and retail.

Ahmed  now being a professional Coach (First international accredited coach in Egypt) and Psychologist leads workshops all around the world with significant success, handles culture management projects with large and middle size businesses. Ahmed holds an Executive MBA in Management Strategy, Georgetown, USA, Master Degree In Cognitive Psychology Columbia State University, He’s PhD. Student in Organizational Psychology, University of London, Certified Professional Co Active Coach (CCPC), the Coaches Training Institute (CTI).

  • Accredited Certified Coach (ACC) from the International Coach Federation (ICF)
  • Certified Cognitive Behavioral Therapist (CBT), Arthur Freeman Institute, USA
  • Graduate from The Co Active Accredited Leadership Program, Sitges, Spain.

Ahmed currently travels all around the world as a keynote speaker, managing culture transformation, leading leadership Programs and Value Based programs.

Ahmed has consistent appearance in Media and has a consistent Radio Program that is heard from more than 5 million people.

Marijke Van Liemt | Coach & Instructor

Marijke’s strength is translating complex issues to practical solutions. With her business background, international experience and intercultural know how, Marijke brings a unique perspective to executive coaching and global leadership development. Through her coaching, clients develop the skills to become true global leaders and to maximize their effectiveness in a variety of global business contexts. In addition to coaching, Marijke develops and delivers in-house training for effectiveness of (multicultural teams), facilitates diversity awareness workshops and gives intercultural seminars for groups and individuals.

Marijke has lived and worked in the Netherlands, Brazil, the USA, and Austria before moving to Egypt in 2011. Prior to founding her business in 2003, she worked 10 years as a senior executive in the financial sector in various positions, including Mergers & Acquisition, Sales, and Financial Restructuring and Recovery. Marijke has lectured at the Donau University in Krems and the University of Applied Sciences BFI in Vienna

  • Masters Degree in Economics (University of Groningen, the Netherlands)
  • Masters Degree in Intercultural Competencies (Donau University Krems, Austria)
  • Certified Coach (ICI, Brazil)
  • Intercultural Trainer (Interchange Institute, USA)
  • Certificate in Organizational Development & Leadership (New York University,USA)
Monica Larrabeiti | Coach & Instructor

Monica is an executive and teams’ coach. She combines it with training executives in coaching, leadership, mentoring and sales skills. She collaborates with the Francisco de Vitoria University in Madrid (Spain) as a supervisor for coaches, trainer and coach for their successful Dialogic Coaching Programme as well as in their Leadership Master. She has coached and trained for Etisalat, Al Ahram- Heineken, Vodafone, Zurich, Desigual, Airbus, Nestlé, Bank Sabadell, Airbus, Telefonica etc. Monica is an ICF certified coach with more than 1500 coaching hours. She helps people find their inner talent and develop it to its full potential in order to maximize results in their organizations and their lives. Before founding her freelance business in 2008, she developed a successful career at P&G for 16 years as an executive manager in Sales and Marketing leading multifunctional and intercultural teams up to 200 people.  She speaks Spanish, English and French.

  • Professional Certified Coach (PCC) by ICF (International Coach Federation) (+1500hrs)
  • Co-active and Ontologic Coach (CTI and European School of coaching)
  • Graduate in International Leadership and Coaching CTI (Coaches Training Institute)
  • Organizations and Relationships Systemic Coaching CRR (Center for Right Relationship)
  • NLP Practitioner (Neuro-linguistic Programming) SCT Systemic
  • Advanced Systemic Constellations with Bert Hellinger and Svagito Liebermeister
  • Counselling Skills Training
  • Systemic Pedagogy
  • Masters Degree in Economics and Business Administration. Deusto University. Spain
  • Enneagram. Enneagram Institute NY - USA
Shady Barakat | Coach & Instructor

Shady is a coach and a corporate trainer delivering topics of Leadership, Conflict Resolution and Emotional Intelligence.  Shady’s real strength lies in his ability to explain sophisticated theories in a simple and humorous manner,  giving people deep insights and understanding of the concept and its applications in the day to day life. 


Shady has a corporate experience of more than 8 years in well Known multinational firms (Mars chocolates, Vodafone and Etisalat) where he has worked in the commercial areas and joined Vodafone’s Program for youth Development (YLI) as a trainer.  He then had his entrepreneurial experience in founding an online business that was ranked by Google as one of the top 20 startups in Egypt (2012, “Start with Google” competition).  He then decided to focus on training, coaching and studying human behavior on a full time basis after he completed an assignment with reputable companies like MTN, EMC, TE Data and Rich Bake


  • Co-active Coach, Coach Training Institute, CTI, Turkey.
  • Certified Trainer by JS International
  • TEDx AUC speaker, Egypt 2012.
Marcel Herwegh | Coach & Instructor

Marcel has over ten years of corporate experience in customer care, management, coaching and training. He started his own coaching and training company in 2010 and is also a board member of a Dutch nonprofit organization.


The focus of his coaching and training is the continuous and dynamical process of attuning who we are to the world around us. He is inspired by western and eastern psychology and specialized in personal leadership topics.


His coaching clients range from unemployed people to senior executives. He works in an international context with various universities and multinationals in leadership development programs.   


As certified e-coach he supervised over 150 coaches in their training to become an e-coach. He (co-)designs training programs and writes about personal leadership.  Marcel has more than 1000 hours of team and personal coaching experience and speaks English and Dutch.


  • Master’s degree in Cultural Anthropology (Vrije Universiteit Amsterdam)
  • Bachelor’s degree in Education Policy (Universiteit van Amsterdam)
  • Bachelor’s degree in Arts (Fontys Hogeschool Tilburg)
  • Graduated from the CTI Leadership program
  • Trained in Co-Active (CTI), Organization and Relationship Systems Coaching (CRR) and Emergent Essence Dynamics (Troy Yorke).
  • Certified e-coach (eCoachPro)
  • Member of the Dutch coaching association (Nobco), a registered member of the Dutch association for career counseling and outplacement coaches (Noloc) and member of the International Coach Federation.